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In the final instalment of the Rapha Roadmap, its author Oliver Duggan recaps the conclusions from each chapter and plots his prescribed course for cycling’s future.
Accessibility to fans is one of professional cycling’s greatest attributes but, as the Rapha Roadmap finds out, there’s work to be done to make the sport as open at the grassroots level.
The cost of operating an elite-level cycling team has ballooned in recent years. In an attempt to costs spiralling further out of control, the Rapha Roadmap investigates ways of maximising revenue streams in cycling.
Everyone in cycling, from the fans at the roadside to the riders they’re watching, is aware of the sport’s fragile financial model. The latest instalment of the Rapha Roadmap asks a simple question: how do we make professional cycling more profitable?
Every year, cycling witnesses superhuman feats of strength and stamina, but also suffers its fair share of scandal. In this instalment, the Rapha Roadmap looks at ways of repairing the sport’s reputation and modernising cycling culture.
The way sports are broadcast is changing. The latest instalment of the Rapha Roadmap explains why switching up the coverage of professional cycling is the key to ensuring fans don’t switch off.
The fact that bike races unfold on public roads and not in enclosed arenas is one of the sport’s greatest appeals but can also make it difficult to watch. The Roadmap asks how do we make cycling easier to follow.
How do we make pro cycling more engaging? New race formats, a change to the way teams are run and funded? The latest instalment of the Rapha Roadmap considers the options.