Impact and Sustainability
The bike itself is a force for good, but the kit we ride in still leaves a footprint. That’s why we transparently track our impact, set bold targets, and continually push for better. Our ambition is to build a sustainable cycling company that puts people and planet first, without compromising performance.
Transparency & human rights
Our approach to protecting human rights focuses on transparency, accountability, and working on enhancing worker rights.
Circularity: keeping your apparel rolling
Our approach to circularity means we use fewer resources, waste less and keep our products in use for as long as possible.
Our climate goals
Cycling itself may be low-carbon, but the industry built around it isn’t. We’re focused on reducing our emissions at pace.
OUR MATERIALS
Discover how we source recycled polyester, organic cotton, and responsible wool to reduce our environmental footprint.
Impact Report 2025
People. Planet. Product.