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    Rapha and EF

    Cycling with character.

    08 October 2018

    Rapha is thrilled to return to the men’s WorldTour in 2019 with EF Pro Cycling. A squad of multiple nationalities and larger-than-life personalities, they have refused to conform since day one. They ride with character.

    Together, we share a desire to disrupt the status quo of the sport we love. Next year, we will create content that revolutionises the way professional cycling is portrayed and presented, and outfit the riders in the most technically advanced and striking racewear in the peloton.

    The team will flip the script on the calendar, with riders not just competing in the WorldTour but also fixed gear criteriums, ultra-endurance races, and mixed-terrain events. They will go beyond the barriers, taking you to the outskirts of racing.

    And Rapha will be there, documenting every stroke of the pedal. On the team bus, with the riders running the show. At the roadsides, bringing the culture of ‘Grand Tourism’ alive on your screens. Showing cycling with character.

    We don’t return to the top lightly. For the last two years, we have conducted a study into the future of professional cycling. Led by four experts and based on interviews with more than 50 of the sport’s most experienced players, including former UCI presidents and team and race owners, the project examined in detail the opportunities and challenges facing road cycling. As a result, we decided to return to the WorldTour and become a stakeholder in change.

    Attracting and engaging a new audience to professional cycling is the first step. But this is the greatest sport in the world, and EF are the most progressive and likeable bunch of racers out there. We can’t wait for 2019.

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