Rapha for Apple
Luggage for life on the move and a pairing for the 21st century14 June 2018
Shaped for the city
This limited edition collection of padded luggage has been designed by Rapha for Apple products. Each piece was created to transport Apple devices on and off the bike, allowing riders to move seamlessly between the streets, the office, and wherever else their wheels take them. Inspired by the design and detail of both Rapha and Apple products, they are made for life on the move.
Available exclusively at Apple and coming soon to Rapha.cc
The Design Story
Alex Valdman, Rapha’s Creative Director, designed the collection by drawing on his observations of San Francisco’s cycling commuters, who combine riding with travelling by public transportation and on foot. The result is a collection of beautifully designed, practical luggage, which allow riders to keep their electronics to hand in any situation.
For the iPad and on the iPad, the collection was created to handle the wear and tear of city life.
Manufactured in Portugal with Rapha's renowned attention to detail.
Hard-Wearing Italian fabrics and robust construction techniques ensure that each piece stands up to daily rides.
"We approached this project by focusing on precision, quality and problem-solving, and empathizing with the commuter whose journey is 4 miles or 40 miles"- Alex Valdman, Rapha Creative Director
The Story of the Shoot
Rapha took the Apple luggage collection to Los Angeles during its recent campaign shoot, where each of the local riders tried the products. Inspired for riding within the city and beyond it, the collection was featured in our “Riding is the Answer” film. We believe cycling transforms lives. It is a solution to problems personal and collective, a source of strength and friendship, a means of exploration and a tool of discovery. Wherever you are, whoever you are, we invite you to ride with us.
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