Keep Riding

Inspiring stories from around the world to keep you riding this autumn.

Riding your bike is about more than turning the pedals. It’s about turning a page. Getting out of your head and into the world. Away from your screens and closer to what matters. To the end of the street or the other side of the world, there are no limits when you’re riding.

You’ll go to places you never thought you would and do things you never thought you could. Escaping inner demons and meeting like minds, you’ll break down barriers and build new bridges. All you have to do is keep riding.

Over the next few months, we’ll be sharing a series of inspiring human stories from riders around the world. But these stories aren’t solely about cycling, they show how riding fits into our lives. They’re about savouring success and facing up to adversity, overcoming obstacles and dealing with uncertainty. And they all share one simple message.


So often in sport success requires an unstinting focus from athletes whose merit is measured in milliseconds saved and medals won. The joy of just being a part of it all seems to have been lost on many of us, but not on Isaac Wallen. Despite growing up in the mountain biking mecca of Santa Cruz, bikes were never part of the picture in Isaac’s early years. With a surfer for a father and skaters turned filmmakers for friends, he always had interests beyond riding. Over time, mountain biking has come to mean so much more to Isaac but his mix-it-up mentality remains. Far removed from meaningless metrics, success for Isaac is simple and he feels it every time he rides.


It takes a lot to be a cyclist sometimes, but being a mother takes everything you’ve got. Having raced for her national team and ridden around the world, Kirsti Ruud knows what it’s like to make sacrifices for your sport, to put cycling first and forget about everything else. But nothing stays the same forever. After experiencing a loss that saw her step away from the sport altogether, a new chapter in Kirsti’s life has begun. As a new mother, she’s engaging with cycling in a new way and enjoying it more than ever.

Coming Soon


Based in Los Angeles, Ron quit his job in the wake of the Black Lives Matter protests to dedicate more of his time to the movement. Follow him to see how he uses his bike as a tool for togetherness.


In spite of the weather or perhaps because of it, keep riding this autumn with seasonal essentials designed to keep you comfortable in any conditions.


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