Daniel joined Rapha in 2014, and was previously Rapha's Chief Product & Commercial Officer. Previously, Daniel worked in a number of large retail companies in the product & commercial world, including River Island, New Look & Topshop.

A lover of outdoor sports, Daniel is kept busy with his four children who also love being outside and preferably on two wheels. Living in the Chilterns, Daniel loves to take advantage of quiet country roads and endless woodland trails.

Favourite Ride:

“I’ve been lucky enough to ride all over the world, but my favourite was the Col du Soulor. Beautiful, quiet roads, stunning scenery, and on a day when I was probably the fittest I have ever been on a bike, magical.”

Favourite Bike:

Moots Routt RSL – A thing of real beauty, I’m so proud to own it and feel so privileged to ride on it.


Francois joined Rapha in 2015, and was previously Rapha’s Chief Brand & Marketing Officer. Prior to joining Rapha, Francois worked across a number of marketing and business leadership roles within the consumer goods industry, having spent 12 years with L’Oreal, Mars and Procter & Gamble. When he’s not taking his 2 young children on a ride, Francois loves exploring the roads in the French Cevennes, where he fell in love with bike riding 30 years ago.

Favourite Ride:

The Cevennes, in the South of France. “This is where I fell in love with road cycling as a kid. I spent most of my family holidays there. It is one of the most remotes areas to ride in, but one that brings truly inspirational riding. The roads, the smell, the variety of terrain - everything brings me back to my childhood memories”.

Favourite Bike:

The next one. “There is always something special about the quest for your next bike, and the process that it involves. I am on the hunt for a vintage Look 396 track bike"

Caroline Crosswell - Chief Operations Officer

Caroline has always worked in retail and joined Rapha from Burberry where she led the exponential growth of the Emerging Markets division until taking on a broader responsibility of business development and real estate across EMEA. She previously held Managing Director positions with Lola Rose and Neisha Crosland and lived in New York for several years.

Favourite Ride:

“Relatively new to road cycling, my favourite rides are on Sunday mornings with my girlfriends across the New Forest and down to the Coast. The scenery is stunning and ever changing and catching up on local gossip and stories are of equal importance!”

Favourite Bike:

My current Canyon Endurance. The colours match my engagement ring perfectly and I am reliably told my bike will always out-peform my riding ability!

Andy Berks - Chief Customer and Digital Officer

Andy joined Rapha in 2019 as Chief Digital Officer, responsible for the E-Commerce, Performance Marketing, Data & Insights, and Technology teams. His career has spanned travel at InterContinental and easyJet, sports marketing at, digital advertising at Google and fast fashion at ASOS.

Favourite Ride:

Most of my riding is done in the country lanes of Hertfordshire but the most memorable trip I've ever done was across Cuba. I expected leisurely spins along Caribbean coastline with regular Mojito breaks, but was rather surprised by some steep ascents. The tropical scenery was amazing, plus the locals were incredibly friendly and welcoming throughout which made the experience really special.

Favourite Bike:

Like any good kid with a new toy, I'm really enjoying the Canyon Grail gravel bike which I've just bought - I haven't put it through its paces properly yet but it's loads of fun to ride and I'm looking forward to trying it out on some varied terrain this year.

SEAN CLARKE - Chief Finance Officer

Sean joined Rapha as Chief Financial Officer in October 2022. Prior experience includes over 20 years in retail in the UK, North America and Asia with responsibilities for finance, strategy, commercial, operations and real estate. Sean and his family live in rural Yorkshire where he rides a Trek Madone whenever he isn't running or walking the springer spaniel.

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