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Festive 500

The festive season is meant to be the moment to take a breath before life resets. But it often ends up being the most hectic part of the year. That is why we challenge ourselves every December - from the 24th to the 31st. Not just physically, but to remind ourselves that the holidays grant you permission to waste some time exactly how you want. We choose to waste ours over eight days, and 500 kilometres. Time is precious. Waste it wisely.

OUR ANNUAL RITUAL. COMPLETE.

OUR ANNUAL RITUAL. COMPLETE.

Another year of sacred hours banked. 500km, we did it. Head to your local clubhouse to collect your complimentary post challenge roundel.

SPIRIT OF THE FESTIVE 500

Strava isn’t the only way to document your progress. You can send us photography, artwork, videography, dance, poetry, or even sculpture. However you express yourself, we want to see it or hear it. Prizes will be awarded to the most outstanding and inspiring entries.

WHATEVER THE WEATHER

WHATEVER THE WEATHER

The eight days of the Festive 500 are sacred to us, but we know they can be unpredictable. Gales and grey skies in the northern hemisphere, punishing heat and buckets of rain down south. Wherever you’re riding, we’ve got the dependable gear to match your dedication to going the distance.

READ MORE STORIES

See what's new this season to get yourself out there.

  • RCC + Yinka Ilori

    From architecture to sculpture, furniture to interior, artist Yinka Ilori’s unrivalled ability to nurture the positive through design has earned him the well-suited title of “Architect of Joy”.

  • The Épreuve

    A Balkan Triple with two true endurance athletes.

  • Rapha + Hiut

    Spending time with Hiut Denim Co. in their Cardigan home.

  • OUR MATERIALS

    Better materials mean a smaller footprint and more sustainable cycling apparel.