The road to redemption
A Day in Hell is a celebration of the Queen of the Classics; sheet rain, hollowed faces and emptied legs, mile upon mile of bone-rattling, carbon-shattering roads. From locations around the world, we ride routes inspired by the cobbles and battle-scarred landscapes of Northern France.
This limited edition musette is made from 100% cotton and features designs inspired by the great race. In a nod to the masses of Flemish fans ever present at the race, geometric cobbles combine to form a Flemish Lion design. The A Day in Hell logo and a flame icon are overlaid in pink.