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EARNING, BUILDING AND EXPLORING

Success is different for everyone, from winning a stage of the Tour to completing a multi day endurance event, finally rolling the line you’ve been eyeing for months or bike packing with your best friends at the weekend. Everyone has their own version of success, but one thing is for certain it’s Never Just A Ride.

EARNING SUCCESS WITH AMBER JOSEPH

“You can feel success from anything, training, racing, just getting out on your bike.
It's the feeling you get when you know you've achieved something you've worked hard for.”

 

@amberjoseph.1

Winning races amounts to much more than simply crossing the line first. Success requires sacrifice, relentless hard work and year-round dedication. It means getting on the bike when others take the day off and showing up throughout the seasons, whatever the weather. L39ION of Los Angeles rider Amber Joseph isn’t one to switch off. Barbadian National Track Champion and two times Pan American Track Champion, for Amber, the winter months are just another step towards success.

Amber wears

Pro Team Aero Jersey

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Pro Team Bib Shorts II

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Pro Team Base Layer

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BUILDING SUCCESS WITH LUKE CRYER

“Success has changed for me over the years. It’s been many different things. It’s been winning races or getting on podiums at races, and now it’s the complete other end of the spectrum. Success is just doing something that you’re happy with.”


@lukecryer96

Mountain bike trails don’t just appear out of nowhere. They are the result of creative vision and sweaty dig days. A deep respect for the land is crucial to build great trails, and it takes tireless dedication to keep them running. Luke Cryer’s life seems to revolve around dirt – both digging it and riding it. Flawlessly nailing a section of trail that he built is Luke’s definition of success.

Luke wears

MEN'S TRAIL LONG SLEEVE TECHNICAL T-SHIRT

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MEN'S TRAIL PANTS

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TRAIL 6 - PANEL CAP

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EXPLORING SUCCESS WITH MARIUS NILSON

Coming Soon

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