A Day in Hell is our annual tribute to the Queen of the Classics. Each year, we run rides on roads almost as rough as those that lead to Roubaix, but you don’t have to ride in order to fete the great race. The Long Sleeve Technical T-Shirt is designed for the fans, for those who wait at the roadside come rain or shine to cheer their heroes on. New for this year, the t-shirt comes complete with a striking graphic design depicting the riders’ descent into hell via the five most famous cobbled sectors. Whether you plan to watch the race on TV or live at the roadside, this is the shirt to sport on race day.