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Riding Goals

Every January, each one of us at Rapha sets a new riding goal for the season ahead. As we look to put last year behind us, we’re inviting you to join in the tradition by setting a goal of your own, great or small, to chase over the coming months.

01 January 2021
Rapha Riding Goals - Cycling Events, Races and Adventures for 2021

The New Year is always a time to take stock, reflect on the year that was, and look forward to what awaits. And with refound freedoms hopefully not too far away, 2021 seems like a particularly good year to make up for lost time and set a new riding goal to pursue in the coming months.

Whether you're new to cycling or have been at it for years, last year was restrictive in all sorts of ways. Though cycling became a vital part of many of our lives, travelling to new destinations, participating in events, and meeting up with club mates was impossible. But in 2021, we hope that will all change and we're able to set our sights further afield.

Why not commit to your longest ride yet, travel by bike to a corner of the world you’ve never been to before, or strap some essentials to your frame and set out for a week of sleeping under the stars?

At Rapha, we usually write our riding goals, along with our own personal race number, on a staff message board next to our bike hooks but since we’ve not yet returned to our offices, we’re taking the tradition online in 2021. And we’re inviting you to do the same by setting a goal of your own.

We’re eager to hear about what your riding goal is for next year, and why reaching it is important to you. If it’s a long-held objective you’ve never quite been able to fulfil, tell us about it. Later this year, we’ll be choosing some of our favourite goals and helping you make sure you achieve them.

Share your goals on social using #RaphaRidingGoals

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