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    An inside look at Rapha

    Seeing to learn. Learning to see.

    25 August 2016

    Apple recently visited Imperial Works, Rapha’s headquarters in London, to make a short film about Alex Valdman, head of design. Shot exclusively on iPhone, ‘Seeing to learn. Learning to see.’ offers an inside look at Alex’s approach to design, his creative process, and his commitment to “stay curious about everything.”

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