Riding Goals

Every January, each one of us at Rapha sets a new riding goal for the season ahead. Join us in the tradition by setting a goal of your own, great or small, to chase over the coming months.

01 January 2021
Rapha Riding Goals - Cycling Events, Races and Adventures for 2021


Having moved to British Columbia three years ago, passionate rider Mel Webb’s bike was essential in making new friends and exploring her new surroundings. But after breaking her leg last January, Mel was told that she would never do endurance sports again. Not one to give in, Mel is determined to fulfil her 2021 riding goal of bikepacking through Alberta’s Rocky Mountains from Fernie in the Elk Valley, up to the turquoise waters of Lake Louise, and back again. To help her achieve her epic goal, as our winner, we’ll be supporting Mel with Rapha kit, along with a membership to the Rapha Cycling Club. We look forward to following Mel on this adventure.


As well as our winner, four runners-up have been selected to receive a prize of Rapha products to help them achieve their riding goal:

- Natalia Zapata is hoping to ride from Medellín to the sandy beaches of Cartagena with a gang of her friends, covering over 600km of tarmac.

- Crossing from Germany, down through Austria and on to Italy, Kathi Meinhardt is planning on riding from Munich to Lake Garda all in one day.

- Pursuing his passion for discovering new places and meeting new people, Julien Roche aims to spend this year training to take part in Race Around Rwanda 2022.

- Inspired by the Trans Siberian Extreme, Anton Vazovski commits to putting his body to the test by traversing the length of his native Russia.

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