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Rapha Black Friday Ride

This Black Friday, do something different. Swap the shops for drops on Friday, 27th November and join the Rapha Foundation’s riding challenge to ride one million kilometres and help us donate 1,000 bikes to those who need them most.

This Black Friday, do something different. Swap the shops for drops on Friday, 27th November and join the Rapha Foundation’s riding challenge to ride one million kilometres and help us donate 1,000 bikes to those who need them most.

This year has been tough for all of us. But amid the uncertainty, cycling has prospered as more people have ridden to get around or find release from restrictions. At Rapha, we have benefitted from this but we realise that there are many cycling clubs and charities who have been more negatively impacted by the pandemic, and who need our support now more than ever.

So instead of shopping with us this Black Friday, we want you to push your morning meetings back or finish working earlier – whatever it takes to join us on the Rapha Foundation’s Black Friday Ride.

Since we’re not going on sale instore or online, we’ll be closing our Clubhouses and Customer Service lines for the day so you’ll be in good company as our staff members join you and the rest of the Rapha Foundation community out on the road. Spread the word, let your friends know about the ride using #RaphaBlackFridayRide and help us raise as much money as possible for World Bicycle Relief.

JOIN THE CHALLENGE

The challenge will take place on Friday, 27th November and will be hosted on Strava. Sign up to the challenge on here to ensure your kilometres are added to the global total and pick up a Black Friday rider’s digital roundel to add to your trophy cabinet once you’ve finished.

If you can't ride outside this Black Friday, join one of our three rides on Zwift to make your contribution of kilometres to our collective challenge total, sign up below.

HOW IT WORKS

For every 1,000km covered, we’ll donate a bicycle to World Bicycle Relief. Every kilometre counts, and no contribution is too small. Together, we will donate £120,000 to World Bicycle Relief, which will be enough to provide 1,000 bicycles and help people less fortunate than ourselves overcome the challenge of distance.

DONATE NOW

But targets are made to be topped. If we spread the word far and wide and all do our bit on the ride, we’re certain that we’ll reach the one million kilometre mark. If you would like to make an additional contribution on top of the money Rapha donates to World Bicycle Relief, you can do so via our donations page. Any amount would be massively appreciated.

RIDE WITH THE RAPHA FOUNDATION

Founded in 2019 with the mission of building a better future for cycling, the Rapha Foundation now supports more than ten organisations around the world committed to inspiring, empowering and supporting the next generation of riders from under-represented communities in the sport.

All of our grantees know the impact a helping hand can have in underserved cycling communities. To pass on the goodwill, many of them will be joining the Rapha Black Friday Ride to help even more people unleash the power of the bicycle. To find out more about our grantees’ programmes around the world, keep reading.

WHY RIDE WITH US?

Our mission is to make cycling the most popular sport in the world. In 2020, the reasons behind our mission have been more apparent than ever as thousands of people have got back on their bikes to get around during the pandemic, keep their fitness up and find space during lockdown.

Although the pandemic has seen countless people get back in the saddle, many cycling clubs and charities have struggled and participation in cycling still lags behind in many parts of the world. Often, for people in these regions, cycling has the potential to be much more than just a pastime, it can be a lifeline.

Access to a bike means access to healthcare, education and economic opportunities. And while we take our mobility for granted, for others it makes all the difference. This Black Friday, swap the shops for a day in the saddle, and help us make that difference.

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