Circularity: keeping your apparel rolling
There’s no getting around the fact that even the most sustainable cycling clothing uses resources and energy. We’re committed to making the very best products we can, while at the same time reducing how much we consume to do so.
Within sustainability, the term ‘circularity’ means lessening the demand on resources by looking to reduce and reuse waste from products. For Rapha, this means creating circular loops for our products and ensuring that we develop products that are durable and repairable.
Reducing waste
Excess fabrics are a common challenge in the apparel industry. They often result from over-ordering, inefficient pattern cutting, or design changes.
In 2025, we set a target to reduce excess fabrics to 0.5% of our total material volume by 2030. Reducing excess not only cuts waste but also supports progress towards our other environmental targets, as using less fabric means lowering carbon emissions, water use and chemical inputs
Rapha Spares
In 2024, we launched Rapha Spares as part of our mission to keep Rapha kit on the road for longer.
If a part of a product – like the nosepiece of glasses or the arch insert of shoes – gets lost or damaged, riders can order a replacement directly from our website. By giving products an extended lifespan, we reduce waste.
In 2024, we estimate that nearly 1,000 accessories were saved from ending up in landfill, demonstrating that even small components can make a big difference in our circular approach to product design.
Rapha Repairs
Our free crash repair service is at the heart of keeping riders on the road and kit out of landfill. We have continuously increased the number of repairs we have done since we launched the program.
In 2024, we increased repairs by 31% compared to 2023, making it easier and faster for riders to get back on their bikes. Every repair extends the life of our products and keeps them in circulation, proving that our kit is built to go the distance.
Only kit that has been damaged in a crash is eligible.
Extend the life of your kit.
Rapha ReRoute
Every piece of Rapha kit is made to last through high-quality materials, rigorous testing, and thoughtful design. But longevity is only part of the story. We want our products to have multiple lives.
That’s where Rapha ReRoute comes in. Launched in 2024 in our US clubhouses through a partnership with Out&Back, the programme lets customers trade in used kit they no longer wear for store credit or cash. These products are given a second life, reducing textile waste and giving our community the chance to experience high-quality kit second-hand.
We’re also committing to bring Rapha ReRoute to more riders across Europe, starting in the UK, with the goal of making the programme available continent-wide by 2030. Expanding globally is more complex, but we are exploring different ways to offer takeback options and give more of our community access to secondhand kit. It’s another step towards a culture where repair and reuse are part of every rider’s journey.
Learn more about our mission to minimise our impact.
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