The Rapha Roadmap

To fix a problem, you first have to understand it. The first instalment of the Rapha Roadmap takes a look at cycling’s unique appeal and sets the scene for its future.

The questions haven't changed. But the answers haven't been implemented. And the sport can no longer afford the delay. The time for endlessly debating and re-diagnosing the problem has passed.

Accessibility to fans is one of professional cycling’s greatest attributes but, as the Rapha Roadmap finds out, there’s work to be done to make the sport as open at the grassroots level.

Every year, cycling witnesses superhuman feats of strength and stamina, but also suffers its fair share of scandal. In this instalment, the Rapha Roadmap looks at ways of repairing the sport’s reputation and modernising cycling culture.

How do we make pro cycling more engaging? New race formats, a change to the way teams are run and funded? The latest instalment of the Rapha Roadmap considers the options.

How to maximise revenue opportunities in cycling? 

The sequencing of races in the cycling calendar is as unmoving as the mountains tackled by the racers, or is it? The Roadmap sees things differently…

Everyone in cycling, from the fans at the roadside to the riders they’re watching, is aware of the sport’s fragile financial model. The latest instalment of the Rapha Roadmap asks a simple question: how do we make professional cycling more profitable?

In the final instalment of the Rapha Roadmap, its author Oliver Duggan recaps the conclusions from each chapter and plots his prescribed course for cycling’s future.

The way sports are broadcast is changing. The latest instalment of the Rapha Roadmap explains why switching up the coverage of professional cycling is the key to ensuring fans don’t switch off.

How do we make professional cycling easier to follow?

Professional cycling has never suffered from a lack of ideas, only a lack of courage to act on them.