WILLIAM KIM - Chief Executive Officer

William, a Korean American, has worked globally across the United States, Europe and Asia. Previously, he was the Executive Vice President of Samsung Mobile, based in Korea and from 2012 to 2018 the Chief Executive Officer of AllSaints, based in London. In the past, William has also held a number of senior leadership roles at Burberry, Gucci and Alexander McQueen. William currently lives in London with his family.

Caroline Crosswell - Chief Retail & Development Officer

Caroline has always worked in retail and joined Rapha from Burberry where she led the exponential growth of the Emerging Markets division until taking on a broader responsibility of business development and real estate across EMEA. She previously held Managing Director positions with Lola Rose and Neisha Crosland and lived in New York for several years.

Favourite Ride:

“Relatively new to road cycling, my favourite rides are on Sunday mornings with my girlfriends across the New Forest and down to the Coast. The scenery is stunning and ever changing and catching up on local gossip and stories are of equal importance!”

Favourite Bike:

My current Canyon Endurance. The colours match my engagement ring perfectly and I am reliably told my bike will always out-peform my riding ability!

Dan Blumire - Chief Commercial Officer

Daniel joined Rapha in 2014 as Head of Merchandising, after three years working at fashion retailer Topshop. Prior to this, Daniel worked in merchandising at both New Look and River Island. He is now Rapha’s Chief Commercial Officer, responsible for the end to end product process from design through to trading the product.

Favourite Ride:

“I’ve been lucky enough to ride all over the world, but my favourite was the Col du Soulor. Beautiful, quiet roads, stunning scenery, and on a day when I was probably the fittest I have ever been on a bike, magical.”

Favourite Bike:

Moots Routt RSL – A thing of real beauty, I’m so proud to own it and feel so privileged to ride on it.

Mark Buckley - Chief Financial Officer

Mark is a seasoned retailer with a financial background and joined Rapha in October 2016 from Burberry where he was Director of FP&A. He previously held senior positions at Marks and Spencer and Woolworths in South Africa.

Favourite Ride:

“My favourite ride was probably the Cape Argus in Cape Town way back in 2008 having only purchased a second-hand road bike a few months before and clipping in for the first time, but the natural beauty that surrounds the route which is lined with supporting crowds managed to get me through it despite the lack for preparation!”

Favourite Bike:

My favourite bike is my current one! Don’t expect anything too bling from an accountant - a comfortable, all 4 seasons, trusted aluminium Cannondale Caadx is my ride on or off road, although I am eyeing up a couple of titanium options at the moment...

Francois Convercey - Chief Marketing Officer

Before joining Rapha in 2015, Francois Convercey worked at FMCG companies L’Oréal, Mars and Procter & Gamble for 15 years across a range of marketing and business management roles, and across multiple geographies. When he moved to Rapha, he oversaw the sales and marketing operations in the Europe region. He is now Rapha’s Global Marketing Director, and leads Rapha’s global and regional brand development and marketing programs, as well as Rapha’s new business channels developments.

Favourite Ride:

The Cevennes, in the South of France. “This is where I fell in love with road cycling as a kid. I spent most of my family holidays there. It is one of the most remotes areas to ride in, but one that brings truly inspirational riding. The roads, the smell, the variety of terrain - everything brings me back to my childhood memories”.

Favourite Bike:

The next one. “There is always something special about the quest for your next bike, and the process that it involves. I am on the hunt for a vintage Look 396 track bike"

Andy Berks - Chief Customer and Digital Officer

Andy joined Rapha in 2019 as Chief Customer and Digital Officer, responsible for the E-Commerce, Customer Operations, Technology and Insight teams. His career has spanned travel at InterContinental and easyJet, sports marketing at, digital advertising at Google and fast fashion at ASOS.

Favourite Ride:

Most of my riding is done in the country lanes of Hertfordshire but the most memorable trip I've ever done was across Cuba. I expected leisurely spins along Caribbean coastline with regular Mojito breaks, but was rather surprised by some steep ascents. The tropical scenery was amazing, plus the locals were incredibly friendly and welcoming throughout which made the experience really special.

Favourite Bike:

Like any good kid with a new toy, I'm really enjoying the Canyon Grail gravel bike which I've just bought - I haven't put it through its paces properly yet but it's loads of fun to ride and I'm looking forward to trying it out on some varied terrain this year.

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