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The Rapha Cycle Club London
The Rapha Cycle Club London opens on Saturday 21st July in the heart of Soho with a weekend-long celebration and screening of the final stages of the Tour. The flagship Cycle Club will be a meeting place for all cyclists and fans of road racing to watch the latest races, shop from the latest Rapha products including an exclusive Cycle Club collection, enjoy the finest coffee, food, a beer or two, free wifi and the best cycling literature. Film screenings, exhibitions, rare memorabilia and a party or two can also be guaranteed.
The Cycle Club in London opens following the success of pop-up shops in London and New York City in 2010, Mallorca in 2011 and 2012, San Francisco and Osaka from 2011 and two Mobile Cycle Clubs which are currently touring Europe and North America.
Simon Mottram, Rapha Founder, commented on the new Cycle Club: “We conceived the Rapha Cycle Club back in 2010 as the place we would most like to hang out to watch racing and share the love of the sport with others. We have now opened seven clubs around the world and have enjoyed meeting like-minded fans, watching the racing and consuming cycling culture, while being surrounded by beautiful things. We are excited to launch our flagship permanent cycle club in the centre of London. It is the ultimate Rapha experience.”
Officially opening next Saturday, 21st July at 8:30 am, the Cycle Club will host full coverage of the final weekend of the Tour and, in the weeks following, the Olympic road racing. Over the next week a roving team of Rapha riders will be placing spoke cards in bike wheels around the capital. Find one and bring it to the Cycle Club to receive a complimentary coffee.
Rapha Cycle Club
85 Brewer St.
London
W1F 9ZN
Opens 21st July at 8.30am
Monday to Friday - 7.30am to 9pm
Saturday – 8.30am to 7pm
Sunday - 10am to 6pm
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Comments
Matt Cartwright
13th July 2012 04:45pm
Sweet. A chance to use my Imperial Club Card!
Stephen Thomas
13th July 2012 05:55pm
Awesome. Who is supplying the coffee?
Joe Hall
13th July 2012 06:16pm
You'll have to come down and find out Stephen. See you there!
Mike Spriggs
13th July 2012 09:43pm
The flagship club! Can't wait to see it.
Jon Moss
14th July 2012 11:01am
Really good news - look forward to dropping in on my next trip to London! (Gutted I'm missing the opening).
David Fish
16th July 2012 02:15pm
Cant wait for my next trip to London,to visit.
How about a 'virtual' spoke card for Rapha aficionados ,living 'Up North' ? with the Sat Nav programmed for 85,Brewer Street !!
Jonny Kidd
19th July 2012 08:12am
Good luck with the opening, can't wait to visit when in london fit the Olympics. Enjoy the TdF this weekend
adam van den bussche
1st August 2012 04:46pm
Great new store - how will I avoid continually finding a reason to drop in?