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Paris Roubaix Challenge
Rapha and ASO Partnership
Rapha and ASO, organiser of the leading road races in the world, including the Tour de France, Paris-Roubaix, Paris-Nice and Liege-Bastogne-Liege, have signed a two year partnership deal to create the best one-day sportives in the world.
Rapha will provide exclusive products and help develop the rider experience for ASO's growing portfolio of participation events linked to major road races. The focus for 2011 will be on the two Etape du Tour events and the new Paris-Roubaix Challenge, to be held on 9th April 2011, the day before the pros race.
As part of the partnership Rapha has designed exclusive jerseys and other products for the events.
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