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Mark Cavendish: The Brand
During World War II pin up girls were painted on bombers as a means of boosting the ‘esprit de corps’ of the airmen flying into battle. This year at the Tour de France Mark Cavendish, the British sprint specialist who won a record six stages, sported a signature graphic inspired by such paintings.
Justin Greenleaf, the man who designed the concept, told us:
“The girl wasn’t intentionally based on a real person, but during the design process, Scott asked me to alter her hair, face and eyes. After it was finished, I saw by chance a photo of Mark’s girlfriend, and was pretty shocked at the accidental similarity.”
Mark Cavendish - The Brand copyright Justin Greenleaf
- @tribryan Hi Bryan, that’s a discontinued Irish Country Jersey which is no longer in production, sorry to disappoint.
- @vickiewoodsford @richardhier @daithetooth Thanks Vickie, glad we were able to help too.
- @ServiceCourse @richardhier @daithetooth You’re all too kind, thank you.
- @richardhier Thanks Richard, have a good weekend. Will pass on your thanks to Peter.
- Stylish, creative, sharp? We all know a sartorial city rider that can be tricky to buy for. See our guide for hints → http://t.co/dul9phwMoX
- Who's excited for snowy racing #inbend this weekend? We brought tshirts and coffee for the weekend.… http://t.co/aYYPjQEXTG
- @playa_mansa Sorry, somehow missed this. Our backpack is great for general use. Most of us here use it both on and off the bike.
- @TheRaceRadio A man experienced in sheep aerodynamics, perhaps. → http://t.co/4ysrDy5bie
- The most recent Rapha Gentlemen’s Race took place in Adelaide with 18 teams lining up for the rolling 160km route. → http://t.co/ZQ3Dzz0NEX
- @andersmagnus Hi Anders, there’s been a delay unfortunately, but thanks for being patient. It will be out as soon as possible.