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Mark Cavendish: The Brand
During World War II pin up girls were painted on bombers as a means of boosting the ‘esprit de corps’ of the airmen flying into battle. This year at the Tour de France Mark Cavendish, the British sprint specialist who won a record six stages, sported a signature graphic inspired by such paintings.
Justin Greenleaf, the man who designed the concept, told us:
“The girl wasn’t intentionally based on a real person, but during the design process, Scott asked me to alter her hair, face and eyes. After it was finished, I saw by chance a photo of Mark’s girlfriend, and was pretty shocked at the accidental similarity.”
Justin Greenleaf is an art director and graphic designer.
He created the Nocturne Series brand and produces graphic design for Rapha and Rouleur.
Mark Cavendish - The Brand copyright Justin Greenleaf
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- We've just added 13 new rides since the weekend to our Rapha #womens100 Find a Ride list. → http://t.co/ux8c1JCuQc
- The team also racing the Ras in Ireland this week. Currently Aaron Buggle is the team's top placed rider in 15th overall.
- Tour Series resumes tonight in Stoke on Trent. RCJ line up is House, Clancy, McCallum, English and Mellor.
- Arboretum → http://t.co/cJXOyDWnK0 #raphasurvey #sanfrancisco #sf #cycling
- There are still a few of these sweet Rapha + Raeburn jackets at the SF @raphacycleclub. http://t.co/C2d98yCRL0
- The hills above. #raphasurvey http://t.co/jlIkXowxyT
- U23 winner in 2012 what's in store for @RichHandley90 in the @anpostras http://t.co/xyZWX3NbtG
- Sunday morning race day, church car park scene. @anpostras #ras2013 http://t.co/2E1UlfAxhe
- Will all these numbers be able to wear the coveted t-shirt in one weeks time? #menoftheras #ras2013 http://t.co/ai1oqnDIyh
- Team about to start the @anpostras probably the Worlds friendliest race.
Commenti
Chris Tree
8th September 2009 11:17am
I love 'nose cone' art!
Ever since that "bit o' lace" Flying Fortress Airfix Kit as a kid!