Cyclotherapy
photo by George Marshall
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photo by George Marshall
Alice Marsh, event curator for the Design Museum’s upcoming exhibition – Bike v Design – gave us a quick glimpse into the project and her thoughts on being a cyclist in London.
How did Bike v Design come about?
The current exhibition, Designed to Win, explores the impact of design on sports performance and features a section on the (track) hour record. As part of the Museum's related talks we were asked if it was worth putting on a bike event. We said 'Yes!' Then via social media and a great day out to Bespoked Bristol everyone went crazy and it exploded into what is now Bike v Design.
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photo by Mr. Blick
photo by George Marshall
Mr. Steve Blick, cycle-sports marketing manager for Oakley, was in London for the Olympics, travelling across town on a special Beloved from Portland. Max Leonard rode alongside for an insight into the world of Mr. Blick.
Tell us about your London Olympics experience.
This was my sixth Olympics - Salt Lake City in Winter 2002 being the first. London was great because I managed to stay somewhat connected to my roots on two wheels, riding a bicycle. I was on the ground for a month, so it helped me keep some sort of a sanity level. Not riding a bike for that long will take its toll on you.
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London, the great smoke, a city where above the sardine-packed Tube, over-priced black cabs, and snail-pace red buses, the bicycle is top of the transport food chain.