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Le Tour 2011: The Roadside
Photo - Rob Saunders
The Tour de France is always a visual feast, but for the fan on the roadside it is the sounds rather than the sights that often make a lasting impression. This was particularly true on stage 19 of this year's Tour on Alpe d'Huez, where the exciting, contrasting and dramatic noises I heard seemed to reflect perfectly the unique character of this year's race.
There was a wonderful party atmosphere as we rode up the Alpe in the morning, along with half a million other fans. The crowds seemed bigger than ever and the excitement of this year's race has produced even more anticipation for this, the decisive stage. Seeing the size of the crowd, the organisers had closed the Alpe to traffic at 9am and stopped bikes at midday, almost 5 hours before the race would arrive. Riders were 5 deep across the road - a mass procession of friendly and excited fans.
Photo - Ben Lieberson
The party atmosphere and noise was at its most extreme on turn seven - Dutch corner - where a couple of thousand drunk Dutchmen were enjoying a five day party, with the thumping accompaniment of bizarre techno and euro disco, blaring out from twenty foot high speaker stacks. They even had their own DJ, on a scaffold podium way above the crowd. It was gloriously naff and hugely motivating as they screamed encouragement at my 10-year-old son, Felix, as if he was Lance Armstrong on the attack.
With an hour to go, the Caravan made its appearance. A weird and sometimes disturbing celebration of packaged products and questionable French marketing. But it seemed strangely appropriate on this crazy day. The vans and floats pumping out their jingles and French pop and the dancers and greeters showed no sign of fatigue after 3000km of waving and gyrating. Next to me on the roadside the noise was drowned out by the excited shouts of "S'il… vous… plait!!!" by Rapha colleague Alex as he implored every passing vehicle to throw him their shelf wobblers, such as Haribo and samples of soap powder, so he could give them to Felix.
A crowd of a hundred or so fans had congregated at the Rapha Mobile Cycle Club near turn six to watch the race approaching on the TV screen. The gendarmes were increasingly concerned about the spillover blocking the road for the race and, with ten minutes to go before the leaders arrived, they ordered us to turn the TV off so the crowd could spread out along the roadside. The party atmosphere changed in an instant to become almost silent. The air was pregnant with tension and quiet anticipation as our heroes, the warriors of the last three weeks, approached. The only sounds were the whir of helicopters and crackle of the race announcer.
Photo - Ben Lieberson
Suddenly, there was Contador! Dancing on the pedals and racing towards us, alone and travelling at impossible speed. His attacking riding had redeemed him and there were no boos, only roars of encouragement. Venga! Allez, Allez! C'mon!
The next thirty minutes were constant celebration as groups of riders and team cars passed. The appearance of Thomas Voeckler sent the crowd to their loudest level. Then there were the audible groans as Johnny Hoogerland went past and we saw the livid, six inch, railroad track scars on the backs of his legs. Most of the riders were serious and focused, blocking out the cacophony on the Alpe. Only Juan Antonio Flecha gave the Rapha bus a wave and a broad, sparkling smile as he passed through.
On the way back down the mountain, the road hummed with different international voices and languages. Hungover Dutchmen, British fans of team Sky, Americans, Italians and, of course, thousands of French. But the loudest and happiest voices of all belonged to the Aussies. They had all found flags or inflatable kangaroos from somewhere and were singing and chanting for Cadel. Their guy had held on again, was right in contention and could still win this race, the greatest sporting event in the World.
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- Last week was a great one for Rapha Condor JLT, all the action and images now up on the team site: http://t.co/ftBejPnnCJ
- RT @alainrumpf: Well done @mike_cuming and @raphacondorjlt winner of #TdK2013 under the scrutiny of latest drone… http://t.co/gv81uP9mHP
- In their attempt to cross the US in 24 days, @michaeltabtabai & Andrew Hudon will ‘Leave It On The Road’. → http://t.co/Per6QsCAtt
- We are delighted to announce the opening of a one-month, pop-up @RaphaCycleClub in Tokyo this summer from 22/6–21/7 → http://t.co/Jrc0EKZ9ky
- Huge congratulations to @raphacondorjlt’s @mike_cuming for winning the @TourdeKorea2013 and to @tomsoutham for best DS. #TdK2013
- @danfromnam in Corsica — outtake from our 2013 Spring/Summer shoot #corsica #beningstagram http://t.co/03A7pT9mtj
- Winner Winner Chicken Dinner ! The most important jersey of #TdK2013 hot off the press. http://t.co/Pflx0eUfdv”
- What a day... The boys keep Mike Cuming in yellow, after having to chase all day. Great performance by all.
- Just rehearsing the whole of Pacino's speech from Any Given Sunday to recite to the boys...
- UK: Thanks to all who came to to tonight’s Rapha Étape Evening in London with @CyclefitUK — one of our biggest turnouts yet.







Commentaires
Tim Cox
27th July 2011 02:04pm
Great post Simon. Sounds like those 5 pre-race hours would have passed pretty quickly. How was getting back down the mountain?
Jon Moss
27th July 2011 03:41pm
I will get there, one day! Good to the van being so popular - perhaps some stats on kg of coffee consumed during the Tour?!
Trevor Ward
27th July 2011 06:21pm
Maybe Rapha should join the carvane publicitaire next year and chuck out free samples of your arse cream? I picked up a free sachet at your motorhome at the start of the Etape and I've never had a more comfortable six hour ride. Chapeau!
Scott Hock
27th July 2011 07:51pm
I was there…you guys killed it with your set up. I was at the VIP tent last year in Avoriaz and it was a much better atmosphere at your van. Riding with your boys Alex and Ben in Provence a few days ago wasn't too shabby either. Those two put me through the ringer a bit on the last two climbs…THANKS FOR THE HOSPITALITY!!!
gian bohan
27th July 2011 08:26pm
Simon, great report it was a truly amazing days..hope you enjoyed the spot of vino from the Nonnas/La Squadra boys !!!
daniel alpin
28th July 2011 11:02am
i saw the van too on my way up, we didn't stop though as i was worried i wouldn't get going again. we did the telegraph/galibier the next day too in decidedly different conditions, rapha armwarmers/kneewarmers/stowaway performed admirably!!! getting back down from the alpe was the scariest surrealist experience ever
Jérôme Bailly
29th July 2011 11:30am
I was there and it was exactly like that! Thanks for the report.
By the way if you want to see you on top of the Rapha Mobile Cycle Club taking the picture with Contador, check this one: http://www.flickr.com/photos/jeromebailly/5969601737
Joe Hall
29th July 2011 11:57am
Awesome Jerome. Thank you.
Jérôme Bailly
29th July 2011 12:40pm
Remember Contador dancing on the pedals (video): http://www.youtube.com/watch?v=KjaDtLf4mpk
By the way, as you were not allowed to sell on the Alpe d'Huez roadside, I've order 2 jerseys online and have made them delivered directly to Val d'Isère where I'll face the famous col de l'Iseran (europe highest) tomorrow.
Thank you and keep on doing great products!
Sean Parr
29th July 2011 04:23pm
Thanks to the Rapha Cycle Club guy who gave me a splendid push up d'huez, it was gratefully received, thank goodness I was decked out top to toe in Rapha, I really needed that push !!!!!!!
We didn't stay up the mountain but careered down shortly after reaching the top to sit and watch in the Hotel du Milan TV room in Bourg d'Oisan with a Leffe and an idiot grin !! What a top day. Thanks Rapha for the push and the comfy kit.
Sean
Simon Mottram
29th July 2011 11:09pm
Hi Sean
The push was probably from Rapha's Alex Ceselli. Officially the friendliest man on the Alpe.
Glad you enjoyed the day as much as we did. I wish box hill could be like that next July…
Simon
Takeyuki Suzuki
26th August 2011 11:09am
I wish I were there.
I could imagine the situation clearly by this report.
I attacked the Alpe last year by challenging la Marmotte.
Next time I want to feel such a heat.